# Pupstep Press Kit

Updated August 17, 2026.

## Product facts

- Product: Pupstep: Dog Step Tracker
- Platform: iPhone
- Categories: Health & Fitness, Lifestyle
- Price: Free download
- Business model: Free Corgi and core experience; optional one-time dog and accessory purchases; no ads or subscription
- App Store: https://apps.apple.com/app/id6772744097
- Website: https://getpupstep.pages.dev/
- Press and support contact: getpupstep@gmail.com

## One sentence

Pupstep is a private iPhone dog step tracker that turns Apple Health activity into a lasting companion bond and Home Screen or Lock Screen widgets—without streak pressure, ads, accounts, or a subscription.

## Short description

Name a tiny dog, connect Apple Health, and turn everyday steps into time together. Pupstep keeps today’s progress on the iPhone Home Screen or Lock Screen, builds a permanent bond from completed active days, and never takes progress away after a quiet day. Activity stays on the user’s iPhone. The Corgi and core experience are free; other dogs and accessories are optional one-time purchases.

## Boilerplate

Pupstep is a gentle walking-motivation app for iPhone. It reads steps and walking/running distance from Apple Health after permission, then uses that on-device activity to update a named dog companion, permanent bond progress, walk memories, and Home Screen or Lock Screen widgets. Pupstep requires no account, contains no ads or cross-app tracking, and does not upload Health activity to a Pupstep server. The Corgi and core walking experience are free. Optional dog breeds and cosmetic accessories are non-consumable App Store purchases; there is no subscription. Pupstep is designed for casual motivation and personalization, not medical advice or fitness coaching.

## What is new in version 1.1

- A user-chosen companion name
- Permanent bond levels with no streak to lose
- On-device walk memories
- An earned Cozy Scarf after three completed active days
- Optional, privacy-controlled milestone share cards
- A widget setup checklist and optional user-enabled daily reminder
- An All Dogs one-time purchase for French Bulldog and Jack Russell
- Shorter onboarding and gentler progress language

## Approved claims

- Apple Health activity is processed on the iPhone for Pupstep and its widgets.
- Pupstep has no account, ads, cross-app tracking, or subscription.
- Quiet days do not reduce bond progress.
- The Corgi and core experience are free.
- Optional purchases are cosmetic and do not improve activity tracking.
- iOS controls widget refresh timing; opening Pupstep fetches and saves the latest readable activity.

## Claims to avoid

- Instant or live widget updates
- Medical, weight-loss, diagnosis, treatment, or fitness-coaching outcomes
- A promise that everyone will walk more
- Customer counts, ratings, testimonials, or revenue not supplied by Pupstep
- Any suggestion that a paid item changes step tracking or walking goals

## Asset captions

1. Meet your walking buddy: name a companion and turn steps into time together.
2. Widgets: keep the dog and today’s progress on the Home Screen or Lock Screen.
3. Bond: completed active days move progress forward; quiet days never remove it.
4. Dog choices: start with Corgi and optionally unlock French Bulldog or Jack Russell.
5. Milestones: earn the Cozy Scarf and choose whether to share a card.
6. Privacy: no account, ads, subscription, or third-party tracking.

## Asset use

The enclosed app icon, screenshots, dog art, social image, and demo may be used for editorial coverage of Pupstep. Do not alter the app icon, imply endorsement by Apple, or use the assets to market another product. Email getpupstep@gmail.com for another format or an interview.

## Image-generation disclosure

Pupstep’s dog and park artwork uses stylized generated source art directed and integrated for the app. The app interface, product behavior, screenshots, and demo are real Pupstep software.
